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Pop is not a bad word. But, usage and application are everything in
the meaning of words. At base, Pop is shorthand for popular. As of
late, Pop’s flag has been used to mean music devoid of quality—music
adored by undiscerning masses; music not made chosen by weighed
decision, but deemed worthy by edict. The radio dial confirms as
much. But so what. Power Lloyd is concerned neither with
linguistics, nor the politics of music. Instead, we simply insist
that people know quality when presented, and that quality is
preferred. Quality snubs the impulse buy and embraces the late night
headphone listen. It requires giving a record to a stranger because
it is that good. It is here we stake our manifesto. We demand
quality first. Therefore, we provide quality first. With quality
comes Pop, invigorated.
This not music for your shelves. Scream it out loud. Good Lloyd Its
Pop Terrorism.
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